Websites
Resume
Work
Experience
2022 - Present
2022 - 2024
2019 - 2022
2018 - 2020
2014 - 2019
2013 - 2019
2013
2002 - 2012
Marketing Content Manager at EditShare
Lead integrated content operations and campaign execution across digital, product, events, and sales enablement.
​
-
Lead omnichannel content operations and editorial calendars, implementing structured workflows and approval templates that improved on-time delivery from 60% to 83%.
-
Direct internal and external creative teams to produce high-impact, persona-focused content packages and social media campaigns, resulting in a 35% to 42% increase in audience engagement.
-
Partner with product teams and SMEs to translate complex information into compelling narratives and sales enablement tools, increasing targeted pipeline engagement by 18%.
-
Strategize integrated content delivery across digital, product, and event channels to ensure a cohesive brand experience and consistent messaging.
FREELANCE writer at tap innovations
Created strategic content assets that supported brand messaging, sales engagement, and thought leadership across multiple channels.
-
Wrote customer use cases and video scripts to highlight product value and drive leads.
-
Developed press releases and media content aligned with brand voice to boost visibility and credibility.
-
Collaborated with internal stakeholders to ensure messaging consistency and alignment with business objectives.
​​
Branding & content manager at Fluidmaster
My role at Fluidmaster allowed me to build a solid relationship with our vast customer base, gaining insights from the field that help make our products better.
After taking over Fluidmaster's Facebook and Instagram accounts, I organically increased followers by 437 and 671 percent. Thanks to my technical writing skills, we received numerous emails and phone calls a month complimenting us on "the best instruction booklet ever made."
I acted as creative director for video and photoshoots and even served as a hand model in the process. I wrote content for the website, making sure it's optimized for desktop and mobile viewing and meets SEO needs.
Working at Fluidmaster has taught me to be a leader who does whatever it takes to get the job done.
Social Media Manager at Trilavie
TriLaVie was such a fun project! I helped this all-female triathlon team build a unique social media community, where safety and camaraderie were essential factors.
I created public Facebook and Instagram pages to share images from past training sessions and advertise public events and a private group page that acted as a message board. The group page allowed them to safely share their workout locations, bathing suit photos they did not want online and openly ask questions of the group.
Asking the right questions to truly understand the customer's needs was vital to the project's success.
Chief Everything officer at Walters Bay
Walters Bay was an all-hands-on-deck workplace. I started as Office Manager at this small business, quickly advanced to Key Accounts Manager, and finally became Chief Everything Officer.
I did it all, including traveling to tradeshows and leading hands-on training sessions seven months out of the year, educating customers and selling products all over the country. I ran product testing and development to create unique blends for private customers, organized and planned trade shows from start to finish, and presented to groups of all sizes on the benefits of our product.
Thinking fast on my feet helped me close sales and educate customers on all things tea.
Freelance Writer
I worked as a freelance ghostwriter for both Distilled Hub and Top Trainer. I would get a topic and word count for each, then complete extensive research and optimize the SEO to complete the job. Speed and accuracy helped me gain trust and build a lasting relationship with both companies.
copyeditor at texas senate
Diplomacy was the name of the game at the Texas Capitol. Writing Senate bills is not for the weak of heart. The hours were long and grueling, but writing words that would live in Texas history was gratifying.
This extended session job required me to learn the unique style guide of each Senator and often stay to edit bills until well after midnight. My time at the Capitol taught me perseverance and attention to detail at the highest levels.
Assistant manager at Aaron brothers
Retail work provides invaluable skills often overlooked in the professional world. Aaron Brothers helped me hone my relationship management skills on every level.
I worked my way up from framer to Assistant Manager, learning conflict resolution, time management and people skills along the way. I was able to work full-time while getting my degrees and entered the workforce with a leg up on my fellow graduates who were intimidated by the conversations and confrontations that are the norm in retail work.
My ability to lead with compassion, craft witty responses to rowdy social media commenters and recognize potential problems comes from my many years in retail.
Education
The university of texas at austin
Bachelor of arts - english
the university of texas at austin
bachelor of science - public relations
Skills
&
Expertise
-
MS Office
-
MS Teams
-
Adobe Spark
-
Adobe Rush
-
Photoshop (working knowledge)
-
Canva
-
Hootsuite
-
MailChimp
-
Survey Monkey
-
Box
-
Cision
-
SEO
-
Google Keyword Planner
-
Google Trends
-
Blogging
-
Journalism
-
Technical Writing
-
Social Media
-
Trade show Planning & Logistics
-
Vendor Management
-
Project Management
-
Community Management
Volunteer
work
From sorting and serving food to tutoring and mentoring kids, I have been fortunate to give back to my community in numerous ways over the years.
​
As a current board member for HOAM New Braunfels, I work to raise funds and awareness of our mission to highlight the history and honor the heritage of my town, New Braunfels, creating video applications that have raised thousands of dollars for our next mural project.
At Walters Bay, I organized a program to donate expired tea to a local community garden and send unused tea to patients recovering from treatment at AIDS Services of Austin.
Partnerships for Children allowed me to mentor foster youth aging out of the system, helping them transition to life on their own. We taught them how to register for college classes, manage a budget, and be a positive part of their lives. We also included yoga and cooking classes, hiking and movies in the park for fun.
I also read essays for the Texas Exes Scholarship Program and tutored homeless youth with School on Wheels. Working with kids in the community is one of my favorite things.
2022 - Present
HOAM New Braunfels
2017 - 2019
school on wheels
2015 - 2017
Texas Exes
2014 - 2016
Sustainable food center
2013 - 2016
partnerships for children
​2013 - 2016
aids services of austin